Marketing & lead generation for law firms

Your firm has success
in its DNA.

I'm Ruth Dorsainville — investor, marketing advisor, speaker, and best-selling author. I help law firms attract qualified clients, convert them with confidence, and scale without burning out the partners.

Ruth Dorsainville, marketing advisor for law firms

90days

The DNA Blueprint™ window to a profitable, predictable client pipeline.

Investor · Advisor · Speaker · Author

Practice areas served

Personal Injury

Family Law

Immigration

Estate Planning

Criminal Defense

Boutique Litigation

Practice areas

Generate clients. Convert them. Scale the firm.

Most agencies hand law firms a website and a Google Ads account and call it strategy. The DNA Core System™ is different — a holistic playbook that blends marketing, automation, leadership, and recruiting under one roof, built for partners who want long-term transformation, not just a busier calendar.

01
Service

DNA Blueprint™ for Law Firms

Turn your firm's expertise into a profitable, predictable client-attraction system — packaged, positioned, and ready to scale in 90 days.

02
Service

Qualified Lead Generation

Social, paid, and SEO engines tuned to your case types. We bring high-intent prospects, not vanity traffic, and we measure cost per signed retainer.

03
Service

Automation & Intake

A done-with-you marketing team and automation stack that books consultations, follows up relentlessly, and frees your partners from busywork.

04
Service

Leadership & Recruiting

Transformational Leadership Academy plus DNA Diversity Executive Search — so the firm you scale is one your top talent wants to stay at.

The approach

"I believe that each and every single one of you has success in your DNA. My job is to build the system that lets your firm prove it."

— Ruth Dorsainville

The record

Proof in the numbers.

90d

Average time to a profitable client-attraction system

Typical lift in signed retainers within the first year

14d

Free trial of the DNA marketing & automation stack

#1

Best-selling author on inclusion & leadership legacy

"Ruth doesn't pitch tactics. She rebuilt our intake, rewrote our positioning, and quietly doubled our caseload. She is the most valuable non-attorney on our roster."

Managing Partner · Boutique Litigation Firm

Rendez-vous with Ruth

Tell me about the firm you intend to build.

I take on a small number of new law firms each quarter. The first conversation is private, candid, and runs about forty-five minutes.